Romino by Kaituna Ridges

DIRECTOR & DOP: Dave Kwant | PRE & POST PRODUCTION: Vision Co

Kaituna Ridges had been through several video providers without getting what they wanted. The brief crossed the usual silos. They needed a single film that could work as a commercial, introduce a new textile brand they had invented, and tell the story of the family farm behind it. We took it on.

We approached it like a fashion ad where the clothes are the hero, whether that's a farmer out with the dogs or hikers out for a walk. Provenance and product in the same frame. When the edit landed: "Yes! That looks amazing — finally you've achieved what we hoped for and more."

New Zealand Primary Industry Export Brand Film | Vision Co.

Vision Co produces export brand films and marketing video for New Zealand primary industry companies. Dairy, seafood, wool, horticulture and food production businesses use provenance storytelling to command premium prices in international markets — and that story needs to be filmed here, on location, by a production company that knows these environments. We shoot on farms, fishing vessels, processing facilities and across the New Zealand landscapes that give export brands their competitive edge. For primary industry exporters selling the clean green New Zealand story to overseas buyers, we produce the films that make that story credible and allow you to command a premium in the market.