Westgold

AGENCY: Q Brand | DIRECTOR: Graydon Pieterse | DOP: Dave Kwant | PRE & POST PRODUCTION: Vision Co

Westgold asked us to work alongside agency Q Brand to produce three TV commercials for their international markets, each built around a different aspect of the brand: provenance, grass-fed, and traditional churn

The campaign needed to make a specific argument: that Westgold butter is what it is because of where it is made so it was important that The West Coast landscape carried that story visually. The series continues to be used in Westgold's international export marketing.

TV Commercial Production for New Zealand Export Brands

Vision Co produces TV commercials and brand advertising for New Zealand primary industry companies with domestic and international audiences. We understand how to film dairy and food production environments cinematically, and we know the New Zealand landscapes that give brands like Westgold their story. Our commercial production services support agencies and direct clients from pre-production through to broadcast-ready deliverables.