Cut Out for the Coast

AGENCY: SuperNatural | DIRECTOR: Dylan Galletly | DOP: Dave Kwant | PRODUCTION: SuperNatural & Vision Co

Development West Coast and the West Coast DHB needed a general regional recruitment campaign to attract professionals (especially medical professionals) to the region. SuperNatural led the strategy and creative; we handled production across five films.

The brief required content that could speak credibly to a professional audience internationally, while feeling genuine to the West Coast communities these doctors would be joining. The campaign exceeded expectations: applications from medical professionals increased 15x after launch.

Recruitment Campaign Video Production — New Zealand

Vision Co produces recruitment video campaigns for New Zealand organisations that need to attract skilled professionals to regional and remote roles. We have produced recruitment content for the West Coast DHB and the Department of Conservation — two organisations with genuinely demanding recruitment challenges. Effective recruitment video is honest about the role and the place, while finding a compelling story to encourage the right people to apply.