University of Canterbury - Grad School

AGENCY: Make Collective
DIRECTOR: Mandi Halonen
DOP: Dave Kwant
PRE & POST PRODUCTION: Vision Co

The University of Canterbury’s Graduate School needed a compelling ad to attract graduate and postgraduate students.

Make led the creative development, shaping the concept from an initial idea, with our team taking on production—organising a campus-wide shoot with real talent to create an energetic, engaging hero ad.

We also captured five additional testimonial interviews, adding value with authentic content to support the the hero ad in their marketing funnel.