COASTAL VIEW by Qestral
DIRECTOR: John Ryder
DOP: Dave Kwant
PRODUCER: Rob Malloch
POST PRODUCTION: Vision Co
We partnered with Qestral to create a national TV campaign for Coastal View, their premium retirement village overlooking the Nelson coastline. The brief was simple — position Nelson as an ideal place to retire and showcase Coastal View’s top-of-the-range homes and facilities.
Shot across multiple stunning locations, the campaign was rolled out on TV, online, in cinemas, and across selected physical placements. The results spoke for themselves: once the ad began airing, Qestral recorded an extraordinary 500× increase in website traffic and a significant spike in new enquiries — proving the power of well-crafted storytelling and production value.